Turn the sports audience you already have into players.
Crowd Legends® is 532 Design’s proven daily-play sports game format, adapted for rights holders, teams, media companies, brands and digital platforms.
Deploy it as an embedded instant-play game inside your own platform, or as a deeper native mobile experience, tailored to your sport and your audience.
Crowd Legends Daily XI, our latest launch with
Launched with
Built by people who have worked on Championship Manager, Dream League Soccer, Score! Hero and Stick Cricket.
Our advisers have built products for UEFA, Arsenal FC, FIFA, The Open and the Olympics.
Two ways to deploy Crowd Legends
One proven sports game format. Two principal deployments. Multiple ways to reach and retain audiences.
Built for the channels your audience already uses
Wherever a deployment needs to reach the fans you already have.
- Your own site and apps
- Embedded straight into the platform you already run, carrying your branding rather than ours.
- The app stores
- Native Mobile ships to the App Store and Google Play as a game of your own.
- YouTube Playables
- Instant play inside YouTube, one tap from the content fans came for. 532 Design is a selected closed-beta publisher.
- Smart TV and connected devices
- A 4K landscape build, designed for the biggest screen in the house.
Sponsorship and branded campaigns sit on top of either deployment. See how we work with partners
From audience to player
Daily Challenge
A fresh sports challenge gives fans a reason to return every day.
Play & Compete
Fans test their knowledge, compare results and challenge friends.
Grow Engagement
Partners increase repeat visits, session frequency and audience loyalty.
Two routes from content to play
Embedded Instant Play removes the round trip through an app store. Native Mobile keeps it, because a destination of your own is worth the journey. Both are routes we build.
Reaching a player where they already are
- Open
- Play
- Score
- Return
The right route when you want the audience you already have.
Reaching a player through the stores
- See a link
- Leave the platform
- App store
- Download
- Register
- Learn
- Play
The right route when you want a destination of your own.
Accounts still work where you want them. We provide account management, or the game can use the login your platform already runs. What the embedded route takes out is the trip to a store and back, not the ability to know who is playing.
Built and shipped
All our workEmbedded Instant Play, running as a daily challenge inside 1F Play, rolled out to selected users.
Native Mobile, crowd-powered and built on officially licensed Scottish football.
Native Mobile, our first commercial launch, with professional player licensing behind it.
Platform status, distribution and support
Platform
Selected closed-beta publisher for YouTube Playables.
Our games have launched across
Backed by
Give your fans a reason to come back tomorrow.
Tell us about your audience and we’ll show you what a daily game could look like for them.