About
A sports games studio in Dundee, Scotland.
We build the games that keep fans coming back on the days nothing is happening.
Our point of view
The game is the delivery mechanism. The product is daily retention.
Fans follow transfers, team news, podcasts and debate every day of the year. Most sports products only wake up on matchday. We build the short daily game that fills the rest of the calendar, and partners run it inside their own apps and platforms.
A fan who plays every day is a fan who comes back every day.
Our story
532 Design was founded in Dundee in June 2022 to make engaging, accessible sports games for rights holders, teams, media companies, brands and digital platforms.
Crowd Legends launched with FIFPRO in 2025 and with the SPFL later the same year. In 2026 Embedded Instant Play went live with OneFootball on 1F Play, and 532 became a selected closed-beta publisher for YouTube Playables.
We are based in Dundee, where Lemmings and Grand Theft Auto were made and the world’s first video games degree was taught.
A team built from decades of experience across games, sport and digital entertainment.
532 Design brings together game developers, product leaders and advisers who have helped create, scale and advise on globally recognised interactive experiences, sports products and entertainment platforms.
Our collective experience spans Championship Manager, Electronic Arts, Dream League Soccer, Score! Hero and Stick Cricket, alongside work and advisory experience connected to organisations and brands including Netflix, Walt Disney Studios, UEFA, Arsenal FC, FIFA, The Open and the Olympic Games.
Team
Founder & CEO
Mobile games pioneer and founder of Dynamo Games, the studio behind the BAFTA Award-winning Championship Manager mobile series for Eidos Interactive and Square Enix.
Chief Games Officer
A career spent entirely in mobile games as a sports game designer, producer and user acquisition specialist, on titles including Stick Cricket, Dream League Soccer and Score! Hero.
Chief Financial Officer
Chartered accountant who has specialised in the games industry for more than 25 years, starting at DMA Design, the studio behind Lemmings and Grand Theft Auto.
Business Development Consultant
Gaming and licensing strategist with over 20 years driving strategic partnerships, brand growth and audience engagement, accelerating international growth.
Advisory board
Chair
Silicon Valley based, previously at Google, Microsoft and Electronic Arts, and CFO at Unity. Now CFO of Coursera and Udemy.
Advisor
Global media growth expert with over 20 years across Netflix, including seven as Head of Creative & Innovation Operations, plus Walt Disney Studios and Diageo.
Advisor
Communications and public relations specialist in the digital sector, who has worked for major organisations including Facebook and the BBC.
Advisor
Co-founder and technology leader who has built products for UEFA, Arsenal FC, FIFA, the R&A, The Open and the Olympics.
Advisor
Regulatory expert on the positive impact of games, and on mitigating potential harms from dark patterns and monetisation mechanics such as loot boxes.
Advisor
BAFTA-winning games industry veteran with more than 100 published games to his name, including Grand Theft Auto.
Advisor
Business strategist who has worked for large corporates on both sides of the Atlantic, leading and negotiating large deals and acquisitions.
Advisor
Original co-founder and start-up specialist, with 15 years’ deep knowledge of football games and project management.
Backed and proven
Supported by UK games, innovation and growth programmes.
Launched with
532 Design is also a selected closed-beta publisher for YouTube Playables.
Written about in
Work with us.
Tell us about your audience and we’ll show you what a daily game could look like for them.