Crowd Legends®
One daily format. Two ways to deploy it.
Crowd Legends® is 532 Design’s proven daily-play sports game format, adapted for rights holders, teams, media companies, brands and digital platforms.
A few minutes a day, and a reason to come back tomorrow. Football launched first, and the format is built to adapt to your sport, your competition and your audience.
Embedded Instant Play or Native Mobile
The same daily format and the same licensed content, delivered either inside the platform you already run or as a game of your own on the stores.
Deployment 01
Embedded Instant Play
A fast-loading browser game that runs inside your own website, app or platform. Nothing to download, nothing to install, and fans never leave what you already run.It can be built around a club, a competition, women’s football, or a mix of them. The clip below is the unbranded build, before your own branding goes on it.
Best when giving the audience you have a reason to return daily
Launched on 1F Play with
Deployment 02
Native Mobile
A deeper standalone or partner-branded game on iOS and Android, with accounts, progression, retention systems and long-term competition. It can carry its own in-game revenue alongside sponsorship.
Best when building a destination fans seek out
Launched with
| Embedded Instant Play | Which deployment suits you | Native Mobile |
|---|---|---|
| Yes | Runs inside your own platform | No |
| Yes | Instant play, nothing to download | No |
| No | Native iOS and Android game | Yes |
| Yes | Daily challenge | Yes |
| Yes | Leaderboards | Yes |
| Yes | Sponsorship placements | Yes |
| No | In-game revenue | Yes |
| Yes | In-game ads | Yes |
| Yes | Licensed player content | Yes |
| No | Crowd-powered voting | Yes |
| No | Long-term progression and strategy | Yes |
| Yes | Editorial challenges | No |
Deployment 01
Embedded Instant Play
Drop it into a site or app you already own and it loads in the browser, in your colours, with nothing for fans to install and no reason for them to leave.
Launched on 1F Play with
“OneFootball is always looking for new ways to engage our global community, and the Crowd Legends Daily XI Challenge is a fun, fast way for fans to show off their football knowledge every day. 532 Design builds exactly the kind of lightweight, daily-play experiences that capture the passion our fans have for the game.”
What it looks like
Inside 1F Play
Fill the formation
Choose the player
See your score
A different question every day
Play once a day, in a few minutes. Each day brings a new challenge, formation or competition, themed around your own coverage.
Every one is settled on real career records: appearances, trophies, clubs played for and caps, rather than invented ratings or values. That lets retired legends and current stars compete on the same terms, and gives fans something to argue about the next day.
- Young Guns
- Youngest XI
- Journeyman XI
- Most clubs played for
- Trophy Cabinet XI
- Most club and national trophies combined
- World Tour XI
- Most different countries played in
Deployment 02
Native Mobile
A game of your own on the stores, where fans make an account, build something over a season and come back to defend it.
What it looks like
Build your squad
Open a player pack
Compete with friends
See the crowd vote
Two officially licensed editions
The same crowd-powered format, licensed through two of football’s rights holders. Results come from what fans think, not from ratings, valuations or a simulated match engine.
FIFPRO edition
Global players, licensed through FIFPRO
Launched first, April 2025, running on licensed current player content from across world football.
- FIFPRO licensed players
- 800+
- Professional footballers represented by FIFPRO
- 65,000+
- Player nationalities
- 60+
Featured on the Apple UK App Store.
SPFL edition
An officially licensed league, at real depth
Launched December 2025, running on the Scottish Professional Football League’s licensed player content.
- Licensed players, current and legends
- 400
- SPFL Premiership clubs represented
- 12
- SPFL clubs a fan can choose to support
- 42
Featured on the STV Radio Football Show.
“It has been a pleasure to collaborate with the team at 532 Design on the Crowd Legends project. They have demonstrated themselves to be experts within this sector and their in-depth knowledge and inventive approach in developing an original mobile gaming experience to appeal to the Scottish football fanbase was clear from the outset.
532 Design delivered exactly what they promised, which was a professional and engaging mobile game which utilised the SPFL licence to full effect and with creative flair. We look forward to working with them again.”
What a fan does each day
Adapt
The formation changes daily and is the same for everyone, so every fan solves the same problem with a different squad.
Vote
Five quick votes on other fans' matchups. The crowd settles the result, so no fixture needs simulating.
Collect
Contracts expire and players have to be replaced, which keeps squad building live rather than a one-off setup.
Return
A fresh set of fixtures the next day. The reason to come back is built into the format, not bolted on as a notification.
Engagement and retention
Crowd Legends on Native Mobile keeps fans coming back
Figures from the initial launches of Crowd Legends Native Mobile. A daily reason to return is what keeps players there a month after they arrive, and that is the engagement and stickiness a partner is actually buying.
Engagement
- DAU/MAU stickiness
- ~30%
- Sessions per user, per day
- ~1.83
Retention
- Day 1 retention
- 55-65%
- Day 7 retention
- 25-40%
- Day 14 retention
- 20-33%
- Day 30 retention
- 10-25%
Player testimonials
“As an avid football fan crowd legends brings fantasy football, strategy and fun running your own team all onto one. It brings different challenges with formations and team building on a daily basis. It’s a really great game and is developing all the time.”
“I love Crowd Legends and start almost every day by jumping on to check my results and submit my team again. I like the fact that you can play it daily, but it only takes up 5-10 minutes of your time. The game itself is fun, easy to play and keeps you coming back for more. If you’re a fan of Scottish football and don’t already play, get involved!”
Launch coverage
The Scottish Games Network
Games Press
Channel · Coming end of August 2026
Crowd Legends: World XI is coming to YouTube Playables
Playables is a route for Embedded Instant Play, not a separate product. This build takes the format in a different shape: 60 levels of football knowledge, unlocked one at a time, played at whatever pace a fan wants.
It is self-published, and 532 Design is a selected closed-beta publisher for YouTube Playables, so the Crowd Legends channel is becoming the home for every Playables game we ship, our own and with partners. Subscribe to be first to play when it lands.
Why fans keep playing
Short sessions. Long-term engagement.
Short, fun sessions
A few minutes is enough. Long enough to matter, short enough to fit into a normal day.
Knowledge over ratings
What fans know about the game counts for more than any number attached to a player.
A fresh challenge daily
Every day brings a new question, so there is always a reason to open it again tomorrow.
Friends or the world
Play against the people you argue with about sport, or against everyone else.
Launched with