Our work
Sport is daily. Most platforms aren’t.
Fans turn up on match day, drift in the days between and disappear over the off-season. We build the daily play experiences that close those gaps, for rights holders, media companies, teams and the platforms fans already use.
This page is where that has been put to work, across three launches, and what those launches taught us. For what the format is and how it deploys, see Crowd Legends.
Selected launches
What has shipped, when, and which route it shipped on.
- See Embedded Instant Play for OneFootball
Crowd Legends deployed inside 1F Play, as an early rollout to selected users.
Embedded Instant PlayJuly 2026
- See Native Mobile for SPFL
A league edition spanning the 42 SPFL clubs a fan can choose to support.
Native MobileDecember 2025
- See Native Mobile for FIFPRO
Our first commercial launch, on player content licensed across world football.
Native MobileApril 2025
- How the channel works for YouTube Playables
532 Design is a selected closed-beta publisher, creating instant-play sports games for the platform. Self-published launch title Crowd Legends: World XI coming end of August 2026.
Distribution channel
Subscribe to our YouTube channel
From our launch partners
“OneFootball is always looking for new ways to engage our global community, and the Crowd Legends Daily XI Challenge is a fun, fast way for fans to show off their football knowledge every day. 532 Design builds exactly the kind of lightweight, daily-play experiences that capture the passion our fans have for the game.”
“It has been a pleasure to collaborate with the team at 532 Design on the Crowd Legends project. They have demonstrated themselves to be experts within this sector and their in-depth knowledge and inventive approach in developing an original mobile gaming experience to appeal to the Scottish football fanbase was clear from the outset.
532 Design delivered exactly what they promised, which was a professional and engaging mobile game which utilised the SPFL licence to full effect and with creative flair. We look forward to working with them again.”
What live deployments have taught us
Three launches since April 2025, two on the app stores and one inside a partner platform. These are the four things they changed about how we build.
They arrive interested, not committed
An embedded player is not a passer-by. They are inside a club's own app, or being offered the game on YouTube beside the sport they already follow, so the audience is qualified before anyone taps. What they have not done is set aside time for a session, so the format has to explain itself, return a result and earn tomorrow inside the first few seconds.
The game is only as good as the journey around it
Login, overlays, ad timing and how a leaderboard is presented shape what a player experiences as much as the build does. We treat integration testing as part of the product rather than as the last technical step before launch.
A rights deal is not distribution
Reach comes from visible placement and timely promotion, not from the relationship on its own. The sports calendar is what makes both work: fixtures, rivalries, tournaments and anniversaries give a challenge its context and give a partner a reason to put it in front of people. We plan live operation and partner activation together from the start.
Rights-safe has to be built in, not bolted on
Gameplay, editorial content, licensed assets and partner branding are kept separate in the format itself. That is what lets a version be adapted for a different rights position without rebuilding the product around it.
Why organisations work with us
Partner-first
We build around your audience and your goals, whether that is a mobile game of your own or a daily layer inside the platform you already run.
Fast delivery
We start from a proven daily play format, so the work is shaping it around your sport rather than starting over.
Already shipped
One rollout inside a partner platform and two launches on the app stores, each running on officially licensed sports content.
Built around retention
Every decision is measured against one question: does this give fans a reason to come back tomorrow?
Recognition
